Shown as an example — a solar, battery & home-energy installer
Most website quotes describe how the site will look. This page describes how it works — the pages, the invisible structure that gets you found and quoted, and the machinery that turns a visitor into a booked site visit.
The example used throughout is a solar and home-energy installer, because a real example beats a feature list. The build is the same shape whatever your trade — the pages and the questions change, the standard doesn't.
Scope of work
Ten line items. Tap any one to read exactly what it covers, in the same detail you would want on a written quote.
The pages below are the live structure of a European solar and battery installer's site. The California version keeps the structure and rewrites the argument for CSLB rules, NEM 3.0 and time-of-use billing.
The reference build ships as three complete language versions — not a translate widget bolted on top. Every page exists three times, at its own address, correctly declared to search engines so Google serves the right language to the right person.
California relevance: the template is built English-first with the Spanish path already reserved, so adding Spanish later is a translation job, not a rebuild.
Every page is written in plain homeowner language: what the thing is, what it costs you, what happens next. No spec-sheet deep dives, no "harness the power of the sun."
Included: the writing is part of the build fee, not a per-page add-on.
Done once, at build time, on all 22 pages — not sold back to you as an "SEO package."
You are not competing with national installers. You are competing for the homeowner eleven miles away.
Not a plugin. Hand-authored structured data plus a page format built for being extracted.
Verifiable: paste any page into Google's Rich Results Test and the FAQ, business and breadcrumb data will validate. I will do it with you on the call.
"Book a site visit" — not "get a quote"
Why: "get a quote" makes a homeowner feel they are about to be sold to. "Come look at my roof" is a favour they are asking of you.
Short enough to finish, smart enough to sort
Detail that matters: a failed form is a lost lead. This one fails into a phone call.
Half your visitors will not fill in a form
Measured: 217 click-to-call links across the reference build.
The FAQ is a sales tool, not a support page
Effect: the homeowner arrives at the form having already had the conversation.
Explanation → reassurance → book
Principle: a visitor should never have to work out what to do next.
Add only what solves a problem you actually have
Full menu and prices below — see pricing.
Real example: on the California template, twelve values are the only things that change per company.
Every claim that depends on where you operate lives in a marked block that gets reviewed for your territory — because the same sentence can be true in one utility area and false in the next.
Bonus effect: it is also the fastest trust signal on the page.
The intake form carries an explicit, plainly-worded permission checkbox before it will send, and the site ships with a real privacy page — because a form that collects a phone number is collecting personal data.
Verified in the reference build: required consent checkbox, no dark patterns, privacy page per language.
Manufacturer logos and "certified installer" wording only go on once you actually hold that relationship — those claims are policed by the manufacturers. Until then, brand names appear in text, which is both legal and persuasive.
Position: I will not put a claim on your site that you cannot defend.
Real installs with real photographs, named equipment, a warranty badge, your own crew, and a written scope before any money moves. The site argues with evidence rather than with the word "premium".
Rule: if a claim cannot be shown, it does not go on the page.
Nothing about your site is a secret you have to pay me to keep.
50% deposit to start, 50% on launch. Care plan billed monthly, three-month minimum, cancel any time after. Prices exclude third-party costs (domain around $15/yr, premium stock photography, paid apps) — those get disclosed up front, never buried.
Every item above is included in the build. Nothing on this page is an add-on unless it says so inside that item.
Questions installers actually ask
A Starter site, one to four weeks. The full Growth build, six to eight weeks — most of which is content: your photographs, your differentiators, and getting the payback and rebate pages factually right for your utility. My part is fast; the accuracy is what takes time.
One conversation of about an hour, your logo file, your licence number, photographs of finished installs and of your crew, and the ability to answer a handful of factual questions by email. That is it. I write the copy.
Sometimes. If it is a template builder site, the structural layer this page describes usually cannot be added — the platform will not let me author it. I will look at yours honestly and tell you which of the two it is before you spend anything.
Because a search engine can only rank a page for what that page is about. One page trying to cover panels, batteries, inverters, chargers, payback and permits is about nothing in particular. Sixteen focused pages are sixteen chances to be the exact answer someone was looking for.
It is 142 hand-written question-and-answer pairs marked up in a format answer engines read, kept in step with the visible text. You can verify it in Google's Rich Results Test while we are on the call — I will paste a page in and show you.
You take the code and the domain and go. Three-month minimum on the care plan, then cancel any time. The site is plain files in a repository you have access to, which is exactly so this answer can be a simple one.
No. If I build for you in your service territory, I will not build for a competitor in it — that would be selling you a disadvantage.
You'll see where it is leaking.
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